Research traditions in marketing /
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| Соавтор: | |
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| Другие авторы: | , , |
| Формат: | |
| Язык: | English |
| Опубликовано: |
Boston :
Kluwer Academic Publishers,
c1994.
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| Серии: | International series in quantitative marketing
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| Предметы: |
| Примечание: | Papers based on contributions to the conference that marked the 20th Anniversary of the European Institute for Advanced Studies in Management. |
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| Объем: | xxii, 442 p. : ill. ; 24 cm. |
| Библиография: | Includes bibliographical references. |
| ISBN: | 0792393880 (acid-free paper) |