Research traditions in marketing /

Research traditions in marketing /

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Bibliografiske detaljer
Institution som forfatter: European Institute for Advanced Studies in Management
Andre forfattere: Pras, Bernard, Lilien, Gary L., 1946-, Laurent, Gilles
Format: Bog
Sprog:English
Udgivet: Boston : Kluwer Academic Publishers, c1994.
Serier:International series in quantitative marketing
Fag:
Marketing research > Congresses.
Marketing research > Europe > Congresses.
Marketing research > United States > Congresses.
Beskrivelse
Emne beskrivelse:Papers based on contributions to the conference that marked the 20th Anniversary of the European Institute for Advanced Studies in Management.
Fysisk beskrivelse:xxii, 442 p. : ill. ; 24 cm.
Bibliografi:Includes bibliographical references.
ISBN:0792393880 (acid-free paper)

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