Research traditions in marketing /
Uloženo v:
| Korporativní autor: | |
|---|---|
| Další autoři: | , , |
| Médium: | Kniha |
| Jazyk: | English |
| Vydáno: |
Boston :
Kluwer Academic Publishers,
c1994.
|
| Edice: | International series in quantitative marketing
|
| Témata: |
| Popis jednotky: | Papers based on contributions to the conference that marked the 20th Anniversary of the European Institute for Advanced Studies in Management. |
|---|---|
| Fyzický popis: | xxii, 442 p. : ill. ; 24 cm. |
| Bibliografie: | Includes bibliographical references. |
| ISBN: | 0792393880 (acid-free paper) |