Research traditions in marketing /
محفوظ في:
| مؤلف مشترك: | |
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| مؤلفون آخرون: | , , |
| التنسيق: | كتاب |
| اللغة: | English |
| منشور في: |
Boston :
Kluwer Academic Publishers,
c1994.
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| سلاسل: | International series in quantitative marketing
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| الموضوعات: |
| وصف المادة: | Papers based on contributions to the conference that marked the 20th Anniversary of the European Institute for Advanced Studies in Management. |
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| وصف مادي: | xxii, 442 p. : ill. ; 24 cm. |
| بيبلوغرافيا: | Includes bibliographical references. |
| ردمك: | 0792393880 (acid-free paper) |