European Institute for Advanced Studies in Management, Pras, B., Lilien, G. L., & Laurent, G. (1994). Research traditions in marketing. Kluwer Academic Publishers.
Chicago-referens (17:e uppl.)European Institute for Advanced Studies in Management, Bernard Pras, Gary L. Lilien, och Gilles Laurent. Research Traditions in Marketing. Boston: Kluwer Academic Publishers, 1994.
MLA-referens (8:e uppl.)European Institute for Advanced Studies in Management, et al. Research Traditions in Marketing. Kluwer Academic Publishers, 1994.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.