Cita APA (7a ed.)

European Institute for Advanced Studies in Management, Pras, B., Lilien, G. L., & Laurent, G. (1994). Research traditions in marketing. Kluwer Academic Publishers.

Cita Chicago Style (17a ed.)

European Institute for Advanced Studies in Management, Bernard Pras, Gary L. Lilien, y Gilles Laurent. Research Traditions in Marketing. Boston: Kluwer Academic Publishers, 1994.

Cita MLA (8a ed.)

European Institute for Advanced Studies in Management, et al. Research Traditions in Marketing. Kluwer Academic Publishers, 1994.