APA (7th ed.) Citation

European Institute for Advanced Studies in Management, Pras, B., Lilien, G. L., & Laurent, G. (1994). Research traditions in marketing. Kluwer Academic Publishers.

Chicago Style (17th ed.) Citation

European Institute for Advanced Studies in Management, Bernard Pras, Gary L. Lilien, and Gilles Laurent. Research Traditions in Marketing. Boston: Kluwer Academic Publishers, 1994.

MLA (8th ed.) Citation

European Institute for Advanced Studies in Management, et al. Research Traditions in Marketing. Kluwer Academic Publishers, 1994.