European Institute for Advanced Studies in Management, Pras, B., Lilien, G. L., & Laurent, G. (1994). Research traditions in marketing. Kluwer Academic Publishers.
Citace podle Chicago (17th ed.)European Institute for Advanced Studies in Management, Bernard Pras, Gary L. Lilien, a Gilles Laurent. Research Traditions in Marketing. Boston: Kluwer Academic Publishers, 1994.
Citace podle MLA (8th ed.)European Institute for Advanced Studies in Management, et al. Research Traditions in Marketing. Kluwer Academic Publishers, 1994.
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