Fast forward : New Zealand business in world markets /

"... cases based on the experiences of New Zealand companies seeking to internationalise, accompanied by supporting text chapters"--Introd.

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Bibliographic Details
Main Author: Enderwick, Peter
Other Authors: Akoorie, Michele
Format: Book
Language:English
Published: Auckland, N.Z. : Longman Paul, 1996.
Subjects:
Table of Contents:
  • New Zealand in the world economy
  • International marketing business strategies
  • Implementing international strategies
  • Implications of the internalisation of business
  • Case studies.