Fast forward : New Zealand business in world markets /
"... cases based on the experiences of New Zealand companies seeking to internationalise, accompanied by supporting text chapters"--Introd.
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| Format: | Book |
| Language: | English |
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Auckland, N.Z. :
Longman Paul,
1996.
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Table of Contents:
- New Zealand in the world economy
- International marketing business strategies
- Implementing international strategies
- Implications of the internalisation of business
- Case studies.