Fast forward : New Zealand business in world markets /
"... cases based on the experiences of New Zealand companies seeking to internationalise, accompanied by supporting text chapters"--Introd.
Guardat en:
| Autor principal: | |
|---|---|
| Altres autors: | |
| Format: | Llibre |
| Idioma: | English |
| Publicat: |
Auckland, N.Z. :
Longman Paul,
1996.
|
| Matèries: |
Taula de continguts:
- New Zealand in the world economy
- International marketing business strategies
- Implementing international strategies
- Implications of the internalisation of business
- Case studies.