The financial impact of marketing delays /

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Bibliographic Details
Main Author: Collins, Brett
Corporate Author: University of Melbourne. Graduate School of Management
Other Authors: Rickard, J. A. (John Anthony), 1945-, Russell, Allen M. (Allen Maurice)
Format: Book
Language:English
Published: [Parkville, Vic.] : University of Melbourne, Graduate School of Management, 1990.
Series:Working paper (University of Melbourne. Graduate School of Management) ; 1990, no. 4.
Subjects:
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245 1 4 |a The financial impact of marketing delays /  |c by Brett Collins, John Rickard and Allen Russell. 
260 |a [Parkville, Vic.] :  |b University of Melbourne, Graduate School of Management,  |c 1990. 
300 |a 15, 6 p. ;  |c 30 cm. 
490 1 |a Working paper / the University of Melbourne, the Graduate School of Management,  |x ISSN 0815-1032 ;  |v no. 4, 1990 
504 |a Bibliography: p. 15. 
650 0 |a Marketing  |x Management  |x Mathematical models. 
650 0 |a Cash flow  |x Mathematical models. 
700 1 |a Rickard, J. A.  |q (John Anthony),  |d 1945- 
700 1 |a Russell, Allen M.  |q (Allen Maurice) 
710 2 |a University of Melbourne.  |b Graduate School of Management 
830 0 |a Working paper (University of Melbourne. Graduate School of Management) ;  |v 1990, no. 4. 
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