Marketing research : text and cases /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
R.D. Irwin,
1981.
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| Edition: | 5th ed. |
| Subjects: |
| Physical Description: | xiv, 693 p. : ill. ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0256025304 |