Marketing management and administrative action /
Gardado en:
| Outros autores: | |
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| Formato: | Libro |
| Idioma: | English |
| Publicado: |
New York :
McGraw-Hill,
c1983.
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| Edición: | 5th ed. |
| Series: | McGraw-Hill series in marketing
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| Subjects: |
| Descrición Física: | xii, 468 p. : ill. ; 24 cm. |
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| Bibliografía: | Includes bibliographical references. |
| ISBN: | 0070069492 (pbk.) : |