Applications of management science in marketing. /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J., :
Prentice-Hall,
[1970].
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| Series: | Prentice-Hall international series in management
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| Subjects: |
| Physical Description: | xiii, 481 p. : illus. ; 24 cm. |
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| Bibliography: | Includes bibliographical references. |
| ISBN: | 0130388513 |