Marketing through measurement /

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Bibliographic Details
Main Author: Keay, Frederick
Other Authors: Wensley, G. L (joint author.)
Format: Book
Language:English
Published: Oxford, ; New York, : Pergamon Press, [1970].
Edition:[1st ed.]
Series:The Commonwealth and international library. Essentials of marketing
Subjects:
Description
Physical Description:x, 154 p. : illus. ; 20 cm.
Bibliography:Bibliography: p. 151.
ISBN:0080157645