Marketing through measurement /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Oxford, ; New York, :
Pergamon Press,
[1970].
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| Edition: | [1st ed.] |
| Series: | The Commonwealth and international library. Essentials of marketing
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| Subjects: |
| Physical Description: | x, 154 p. : illus. ; 20 cm. |
|---|---|
| Bibliography: | Bibliography: p. 151. |
| ISBN: | 0080157645 |