International technical communication : how to export information about high technology /
As technical information travels widely in an ever-expanding global marketplace, companies must balance the need for cultural adaptation with the costs and operational demands of localization. Whether your medium is print, graphic, or electronic, understanding the principles and practices of effecti...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Wiley,
c1995.
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| Series: | Wiley technical communication library
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| Subjects: | |
| Online Access: | Table of Contents Publisher description |
| Summary: | As technical information travels widely in an ever-expanding global marketplace, companies must balance the need for cultural adaptation with the costs and operational demands of localization. Whether your medium is print, graphic, or electronic, understanding the principles and practices of effective international technical communication is essential to the success of your publications. Now, for the first time, this valuable information is collected in a single, indispensable reference for any communicator who wants to reach audiences worldwide. International Technical Communication guides you through all the phases of planning, writing, and designing information for translation and international sale. It offers comprehensive and practical solutions for companies of all sizes, covering every aspect of developing global communication. |
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| Physical Description: | xxvii, 372 p. : ill., maps ; 24 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0471037435 (alk. paper) |