Marketing decision making : a model building approach /

Marketing decision making : a model building approach /

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Bibliographic Details
Main Author: Kotler, Philip
Format: Book
Language:English
Published: London : Holt, Rinehart and Winston, 1974.
Series:Holt, Rinehart and Winston marketing series
Subjects:
Marketing > Mathematical models.
Decision-making > Mathematical models.

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Call Number: A2:AN16A0 B06365
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