International business strategy and administration /
Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
Cambridge, Mass. :
Ballinger,
c1982.
|
| Edizione: | 2nd ed. |
| Soggetti: |
Sommario:
- Environmental context of MNC strategy--Economic bases resource transmission and global unification--Interaction with host societies--Innovation--Nation state--Nationalism--Caterpillar Tractor Business code--Strategy formulation--Product policy and R&D--Logistic production and supply system--Operating methods of foreign affiliates: production, marketing, and industrial relations--
- Financial flow system--Control and ownership--Composite strategy models--Administration--Organization--Organizational structure--Staffing--Managerial process.