Strategic positioning : creating growth, generating profits, and achieving high performance /

Strategic positioning : creating growth, generating profits, and achieving high performance /

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Bibliographic Details
Main Author:	Temporal, Paul
Format:	Book
Language:	English
Published:	New York : Oxford University Press, 2000.
Subjects:	Corporations > Growth. Strategic planning. Industrial management.

Table of Contents:

1. Strategic Positioning Power
2. Strategic Positioning For All
3. Positioning Strategies
4. Repositioning
5. Positioning and Branding
6. Positioning with Focus
7. Strategic Positioning and Marketing Communications
8. Positioning and the Search for Success
9. Issues in Strategic Positioning
10. Strategic Positioning: Points to Ponder.