Organization strategy : a marketing approach /

Organization strategy : a marketing approach /

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Podrobná bibliografie
Hlavní autor: Corey, E. Raymond
Korporativní autor: Harvard University. Graduate School of Business Administration. Division of Research
Další autoři: Star, Steven H (joint author.)
Médium: Kniha
Jazyk:English
Vydáno: Boston : Division of Research, Graduate School of Business Administration, Harvard University, 1971.
Témata:
Industrial organization > United States > Case studies.
Marketing > Management > Case studies.
Popis
Popis jednotky:"Based on a detailed examination of the organizational structures and processes in: IBM, Sears, Ford, General Electric, General Foods, Lockheed, Mobil, Monsanto, Du Pont, and Pfizer."
Fyzický popis:xi, 434 p. : ill. ; 29 cm.
Bibliografie:Includes bibliographical references.
ISBN:0875840884

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