Organization strategy : a marketing approach /

Organization strategy : a marketing approach /

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Bibliographic Details
Main Author: Corey, E. Raymond
Corporate Author: Harvard University. Graduate School of Business Administration. Division of Research
Other Authors: Star, Steven H (joint author.)
Format: Book
Language:English
Published: Boston : Division of Research, Graduate School of Business Administration, Harvard University, 1971.
Subjects:
Industrial organization > United States > Case studies.
Marketing > Management > Case studies.
Description
Item Description:"Based on a detailed examination of the organizational structures and processes in: IBM, Sears, Ford, General Electric, General Foods, Lockheed, Mobil, Monsanto, Du Pont, and Pfizer."
Physical Description:xi, 434 p. : ill. ; 29 cm.
Bibliography:Includes bibliographical references.
ISBN:0875840884

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