Combined proceedings, 1975 : Marketing in turbulent times and Marketing /

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Bibliographic Details
Other Authors: Mazze, Edward M.
Format: Book
Language:English
Published: Chicago : American Marketing Association, 1975.
Series:Conference proceedings series (American Marketing Association) ;
Subjects:
Description
Item Description:Papers presented at the American Marketing Association conference Chicago, April 14-17, 1975 and Rochester, August 17-20, 1975.