Combined proceedings, 1975 : Marketing in turbulent times and Marketing /
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| Format: | Book |
| Language: | English |
| Published: |
Chicago :
American Marketing Association,
1975.
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| Series: | Conference proceedings series (American Marketing Association) ;
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| Subjects: |
| Item Description: | Papers presented at the American Marketing Association conference Chicago, April 14-17, 1975 and Rochester, August 17-20, 1975. |
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