Comparing simulation procedures with direct measurements of the media : speech before the Twelfth Annual Conference Advertising Research Foundation, New York Hilton Hotel, Oct.6, 1966 /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
N.Y. :
W.R.Simmons & Associates Research Inc.,
1966.
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| Subjects: |
| Description not available. |