Combined proceedings : Increasing marketing productivity and Conceptual and methodological foundations of marketing /

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Bibliographic Details
Other Authors: Greer, Thomas V.
Format: Book
Language:English
Published: Chic. : American Marketing Association, 1974.
Series:Conference proceedings series (American Marketing Association) ;
Subjects:
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245 0 0 |a Combined proceedings :  |b Increasing marketing productivity and Conceptual and methodological foundations of marketing /  |c ed. by T.V.Greer. 
260 |a Chic. :  |b American Marketing Association,  |c 1974. 
490 1 |a Conference proceedings, ser / (American Marketing Association 
500 |a The combined proceedings of the Spring and Fall Conferences of 1973. 
650 0 |a Marketing  |z United States. 
650 0 |a Marketing research. 
650 0 |a Marketing. 
700 0 |a Greer,  |c Thomas V. 
740 0 |a Increasing marketing productivity. 
740 0 |a Conceptual and methodological foundations of marketing. 
830 0 |a Conference proceedings series (American Marketing Association) ; 
082 0 4 |a 658.8 
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