Marketing education and the real world and Dynamic marketing in a changing world; combined proceedings.

Marketing education and the real world and Dynamic marketing in a changing world; combined proceedings.

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Bibliographic Details
Corporate Author: American Marketing Association
Other Authors: Becker, Boris W. (ed.), Becker, Helmut, 1937- (ed.)
Format: Book
Language:English
Published: Chicago, [1973]
Series:Series (American Marketing Association) ; no. 34.
Subjects:
Marketing > Congresses.
Marketing > Study and teaching > Congresses.
Description
Physical Description:xxv, 566 p. illus. 28 cm.
Bibliography:Includes bibliographical references.

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