Children learning to buy : the development of consumer information processing skills /

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Bibliographic Details
Main Author: Ward, Scott, 1942-
Corporate Author: Marketing Science Institute
Other Authors: Wartella, Ellen, Wackman, Daniel B.
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, 1975.
Series:Marketing Science Institute. Report ; no. 75-120
Subjects:
Description
Physical Description:xix, 347 p.