Promotion management & marketing communications /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Fort Worth :
Dryden Press,
c1993.
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| Edition: | 3rd ed. |
| Series: | Dryden Press series in marketing
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| Subjects: |
| Physical Description: | xxii, 682 p. : ill. (some col.) ; 24 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0030767482 0030767482 (pbk.) |