Marketing management : text and cases /

Marketing management : text and cases /

Saved in:
Bibliographic Details
Main Author: Dalrymple, Douglas J.
Other Authors: Parsons, Leonard J (joint author.)
Format: Book
Language:English
Published: Santa Barbara [Calif.] : Wiley, c1976.
Series:Wiley/Hamilton series in marketing.
Subjects:
Marketing > Management.
Marketing > Management > Case studies.
Description
Item Description:"A Wiley/Hamilton publication"
Physical Description:ix, 643 p. : ill. ; 26 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0471191302

Similar Items