International marketing, a comparative systems approach.
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York,
Wiley
[1967]
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| Series: | The Wiley marketing series.
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| Subjects: |
| Physical Description: | xii, 539 p. 24 cm. |
|---|---|
| Bibliography: | Bibliography: p. 521-526. |