APA (7th ed.) Citation

Enis, B. M. (1980). Marketing principles (3rd ed.). Goodyear Pub. Co..

Chicago Style (17th ed.) Citation

Enis, Ben M. Marketing Principles. 3rd ed. Santa Monica, Calif.: Goodyear Pub. Co., 1980.

MLA (8th ed.) Citation

Enis, Ben M. Marketing Principles. 3rd ed. Goodyear Pub. Co., 1980.

Warning: These citations may not always be 100% accurate.