Consumer behavior
Saved in:
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
[Glenview, Ill.]
Scott, Foresman
[1970]
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| Subjects: |
| Item Description: | "The material in this book was prepared initially as a part of a ... textbook, Managerial analysis in marketing, by Frederick D. Sturdivant et al." |
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| Physical Description: | viii, 169 p. 23 cm. |
| Bibliography: | Bibliography: p. 147-161. |