Measuring advertising effectiveness : selected readings /
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
R. D. Irwin,
c1969.
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| Series: | Ama reprint series
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| Subjects: |
| Item Description: | Articles selected from materials published by the American Marketing Association. |
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| Physical Description: | ix, 233 p. : ill. ; 23 cm. |
| Bibliography: | Includes bibliographical references. |