Accounting for the market share-ROI relationship /

Accounting for the market share-ROI relationship /

Saved in:
Bibliographic Details
Main Author: Farris, Paul W.
Other Authors: Parry, Mark E. (Mark Edward), 1957-, Webster, Frederick E.
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, 1989.
Series:Report (Marketing Science Institute (Cambridge, Mass.)) ; 89-118.
Subjects:
Market segmentation.
Rate of return.
Accounting.
Description
Physical Description:28 p. :ill. ; 1989.
Bibliography:Includes bibliographical references.

Similar Items