Advertising media planning /

Saved in:
Bibliographic Details
Main Author: Sissors, Jack Z. (Jack Zanville), 1919-
Other Authors: Bumba, Lincoln
Format: Book
Language:English
Published: Lincolnwood, Ill., USA : NTC Business Books, c1989.
Edition:3rd ed.
Subjects:
Description
Physical Description:xii, 461 p. : ill., maps ; 25 cm.
Bibliography:Includes bibliographies and index.