Promotional strategy
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.,
R. D. Irwin,
1971.
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| Edition: | Rev. ed. |
| Subjects: |
| Physical Description: | xiv, 651 p. illus. 24 cm. |
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| Bibliography: | Includes bibliographical references. |