New products management /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill. :
Irwin,
1987.
|
| Edition: | 2nd ed. |
| Series: | Irwin series in marketing
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| Subjects: |
| Item Description: | Includes index. |
|---|---|
| Physical Description: | xxi, 584 p. : ill. ; 24 cm. |
| Bibliography: | Bibliography: p. 569-571. |
| ISBN: | 0256036411 |