Marketing models : quantitative and behavioral /
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| Other Authors: | |
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| Format: | Book |
| Language: | English |
| Published: |
Scranton, Pa. :
Internationl Textbook Co.,
1964.
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| Series: | Internatioal series in marketing
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| Subjects: |
| Physical Description: | xiv, 671 p.bill. ; 24 cm. |
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| Bibliography: | Includes bibliographies. |