Marketing research : private and public sector decisions /

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Bibliographic Details
Main Author: Aaker, David A.
Other Authors: Day, George S. (joint author.)
Format: Book
Language:English
Published: New York : Wiley, c1980.
Series:Wiley series in marketing
Subjects:
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245 1 0 |a Marketing research :  |b private and public sector decisions /  |c David A. Aaker, George S. Day. 
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300 |a xvi, 628 p. :  |b ill. ;  |c 25 cm. 
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