An information processing theory of consumer choice /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Reading, Mass. :
Addison-Wesley Pub. Co.,
c1979.
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| Series: | Advances in marketing series
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| Subjects: |
| Item Description: | Includes indexes. |
|---|---|
| Physical Description: | xiv, 402 p. : ill. ; 25 cm. |
| Bibliography: | Bibliography: p. 355-382. |
| ISBN: | 0201008343 |