Consumerism : search for the consumer interest /

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Bibliographic Details
Main Author: Aaker, David A. (comp.)
Other Authors: Day, George S.
Format: Book
Language:English
Published: New York : Free Press, c1978.
Edition:3d ed.
Subjects:
Description
Physical Description:viii, 504 p. ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0029000505.
0029000408