Kotler, P. (1967). Marketing management: Analysis, planning, and control. Prentice-Hall.
Chicago Style (17th ed.) CitationKotler, Philip. Marketing Management: Analysis, Planning, and Control. Englewood Cliffs, N.J.: Prentice-Hall, 1967.
MLA (8th ed.) CitationKotler, Philip. Marketing Management: Analysis, Planning, and Control. Prentice-Hall, 1967.
Warning: These citations may not always be 100% accurate.