Services marketing : text, cases & readings /
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| 008 | 830216s1984 njua b 00010 eng | ||
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| 035 | |a (OCoLC)9350526 |5 LACONCORD2021 | ||
| 050 | 0 | 0 | |a HF5415.122 |b .L68 1984 |
| 100 | 1 | |a Lovelock, Christopher H. | |
| 245 | 1 | 0 | |a Services marketing : |b text, cases & readings / |c Christopher H. Lovelock. |
| 260 | |a Englewood Cliffs, N.J. : |b Prentice-Hall, |c c1984. | ||
| 300 | |a xiv, 492 p. : |b ill. ; |c 25 cm. | ||
| 440 | 0 | |a Prentice-Hall series in marketing | |
| 504 | |a Includes bibliographical references. | ||
| 650 | 0 | |a Professions |x Marketing. | |
| 650 | 0 | |a Service industries |x Marketing. | |
| 653 | |a Comparing Marketing Management in Package Goods and Service Organizations--Breaking Free from Product Marketing--Ryder System,Inc--KCTS-Channel 9,Seattle--Coolidge Bank and Trust Company--Hospitals Can Learn--Valuable Marketing Strategies from Hotels--Marketing of Professional Services--Positioning The Service Organization in the Marketplace--Harris-Johnson Assoc.--Parker House--Health Systems,Inc.--How Consumer Evaluation Processes Differ between Goods and Services--Managing the Customer Mix--Bridger Bowl Ski Area--American Repertory Theatre--Burnham Van Service,Inc.--Look to Consumers to Increase Productivity--Employee as Customer--Managing Demand--911 Emergency Number in New York--Southwest Airlines--Marriott's Rancho Las Palmas Resort--Match Supply and Demand in Service Industries--Managing the Service Marketing System--Mitchum, Jones and Templeton,Inc.--Federal Express:Customer Service Dept.--Buffalo Savings Bank--Where Does the Customer Fit in a Service Operation?--Guidelines for the Advertising of Services--Planning, Organizing, and Implementing the Marketing Effort--United States Postal Service,--Cunningham Inc.:Industrial Service Group--Dunfey Hotels Corporation | ||
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