Lovelock, C. H. (1984). Services marketing: Text, cases & readings. Prentice-Hall.
Citación estilo ChicagoLovelock, Christopher H. Services Marketing: Text, Cases & Readings. Englewood Cliffs, N.J.: Prentice-Hall, 1984.
Cita MLALovelock, Christopher H. Services Marketing: Text, Cases & Readings. Prentice-Hall, 1984.
Warning: These citations may not always be 100% accurate.